Product
Design
|
|
Elective
3
|
5 Credits
|
Unit
1
Defining Product, Types
of products. Product development – characteristics, duration and cost,
challenges. Development Process: Generic Process- Adapting to product types.
Evaluation – decay curve – cost expenditure curve.
Unit
2
Product Planning Process
– Steps. Opportunity identification – breakdown structure- product development
charter. Product Life Cycle. Technology Life Cycle - Understanding Customer
Needs - Disruptive Technologies- Product Specification - Concept Generation –
Activity- Steps- Techniques.
Unit
3
Concept Selection –
Importance, Methodology, concept Screening, Concept Scoring. Concept Testing.
Product Architecture- Definition, Modularity, implication, Establishment,
Delayed Differentiation, Platform Planning.
Unit
4
Industrial Design, Design
for Manufacturing-Value Engineering-Ergonomics-Prototyping-Robust Design-
Design for X-failure rate curve-product use testing-Collaborative Product
development- Product development economics-scoring model- financial analysis. Design in
the context of shared services - Virtual Validation and Virtual Manufacturing,
3Dimensional Printing.
Unit
5
Defining Intellectual
Property and Patents, Patent Searches and Application, Patent Ownership and
Transfer, Patent Infringement, New Developments and International Patent Law.
Case studies, recent trends
Reference Books
1. Karl T.
Ulrich, Steven D. Eppinger, Anita Goyal Product Design and Development,
Tata McGraw –
Hill, Fourth Edition, reprint 2009.
2. Kenneth
B.Kahn, New Product Planning, Sage, 2010.
3. A.K. Chitale and R.C. Gupta, Product Design and
Manufacturing, PHI, 2008.
4. Deborah E.
Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005.
5. Anil
Mital. Anoop Desai, Anand Subramanian, Aashi Mital, Product Development,
Elsevier, 2009.
6. Michael
Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006.
1.
Kerber, Ronald L, Laseter,
Timothy M., Strategic Product Creation,
Tata-McGraw Hill, 2007
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