Friday, December 5, 2008

Case studies part-II

1. cite whether Malow’s theory can satisfy the present situation in management
2. explain your own management concepts with examples
3. how effective is tele conferencing ? how can we resolve the issues
4. in your opinion which means of communication is best /worst? Why?
5. modern control techniques followed in companies.
6. is JIT effective?
7. is informal communication needed?
8. is performance appraisal making a positive impact on the employees?
9. what are the ethics you follow in your individual life?
10. give examples for rational decision.
11. how management concepts differ from country to country?
12. economic, legal- poitical factors considered in international business environment
13. approaches in selecting an alternate
14. common mistakes made by employers- cite specific examples
15. is brain stoming effective?
16. are the management principles learnt or experienced?
17. how you improve the innovation and creativity of the employees?

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IS BRAINSTORMING EFFECTIVE?

Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn in a book called Applied Imagination. Osborn proposed that groups could double their creative output with brainstorming.

Brainstorming is a very effective tool in introducing fresh and innovative solutions to almost any problem in the corporate world. To be able to use this correctly, however, we need to know what it means. Brainstorming is a lateral thinking process. It asks that people come up with ideas and thoughts that seem at first to be a bit shocking or crazy. You can then change and improve them into ideas that are useful, and often stunningly original.

It is particularly helpful when you need to break out of stale, established patterns of thinking, so that you can develop new ways of looking at things. This can be when you need to develop new opportunities, where you want to improve the service that you offer, or when existing approaches just aren't giving you the results you want. Used with your team, it helps you bring the experience of all team members into play during problem solving.

This increases the richness of solutions explored (meaning that you can find better solutions to the problems you face, and make better decisions.) It can also help you get buy in from team members for the solution chosen - after all, they have helped create that solution. Brainstorming has two phases. The first is the imaginative phase. This is where all the ideas are presented and noted. The second is the practical stage, where the ideas given are analyzed and evaluated.

Individual Brainstorming:

When you brainstorm on your own you will tend to produce a wider range of ideas than with group brainstorming - you do not have to worry about other people's egos or opinions, and can therefore be more freely creative. You may not, however, develop ideas as effectively as you do not have the experience of a group to help you.
When Brainstorming on your own, it can be helpful to use Mind Maps to arrange and develop ideas.

Group Brainstorming:

Group brainstorming can be very effective as it uses the experience and creativity of all members of the group. When individual members reach their limit on an idea, another member's creativity and experience can take the idea to the next stage. Therefore, group brainstorming tends to develop ideas in more depth than individual brainstorming.

Brainstorming in a group can be risky for individuals. Valuable but strange suggestions may appear stupid at first sight. Because of this, you need to chair sessions tightly so that uncreative people do not crush these ideas and leave group members feeling humiliated.

Individual brainstorming is best for generating many ideas, but tends to be less effective at developing them. Group brainstorming tends to develop fewer ideas, but takes each idea further. Group brainstorming needs formal rules for it to work smoothly.

When managers or business leaders need to come up with some novel way to solve problems, brainstorming usually comes up. In fact, I believe that the term is incorrectly being used by many to connote business meeting. Now a days, brainstorming is a conference problem-solving method that aims to generate spontaneous and original ideas from the members of the group. It is a great way of generating radical ideas.

During the brainstorming process there is no criticism of ideas, as free rein is given to people's creativity. This often makes group brainstorming sessions enjoyable experiences, which are great for bringing team members together. You are trying to open up possibilities and break down wrong assumptions about the limits of the problem. Judgments and analysis at this stage will stunt idea generation.

Ideas should only be evaluated at the end of the brainstorming session - you can then explore solutions further using conventional approaches. If your ideas begin to dry up, you can 'seed' the session with, for example, a random word. It is suggested that an effective brainstorming session should last for no more than 30 - 40 minutes.

To run a group brainstorming session effectively, do the following:

•Define the problem you want solved clearly, and lay out any criteria to be met.
•Keep the session focused on the problem.
•Ensure that no one criticizes or evaluates ideas during the session. Criticism introduces an element of risk for group members when putting forward an idea. This stifles creativity and cripples the free running nature of a good brainstorming session.
•Encourage an enthusiastic, uncritical attitude among members of the group. Try to get everyone to contribute and develop ideas, including the quietest members of the group.
•Let people have fun brainstorming. Encourage them to come up with as many ideas as possible, from solidly practical ones to wildly impractical ones. Welcome creativity.
•Ensure that no train of thought is followed for too long.
•Encourage people to develop other people's ideas, or to use other ideas to create new ones.
•Appoint one person to note down ideas that come out of the session. A good way of doing this is to use a flip chart. This should be studied and evaluated after the session.
Brainstorming has many benefits and advantages that include :
•You don't have to be a highly qualified expert or highly paid consultant to use it
•Easy to understand - it's not a complicated technique
•It is inexpensive
•If controlled properly it is a quick way of generating ideas
•Encourages creative thinking and thinking "out of the box"
•Generates ideas and solutions that can be used elsewhere
•Provides an opportunity for widespread participation and involvement

Some of the areas where brainstorming has been successfully implemented have been:

~Problem solving
~Decision Making
~Process re-engineering and improvement
~Strategic planning
~Budgeting
~Risk assessment
~Market strategy planning
~Team building
~Conflict resolution

Thus we conclude that brainstorming is a popular method of group interaction in both educational and business settings. Although it does not provide a measurable advantage in creative output, brainstorming is an enjoyable exercise that is typically well received by participants. Newer variations of brainstorming seek to overcome barriers like production blocking and may well prove superior to the original technique.

PAWAN CHOUDHARY,
06ME035, MECH- 'B',
III YEAR,K.C. TECH.